Oscar Medina is a highly respected leader in the commercial surfacing industry and the founder of Genesis Floor Covering, Inc. (GFC), a family-owned company built on hard work, integrity, and an unwavering commitment to quality. What began in 2006 with only three employees and a single van has grown into one of the most trusted commercial flooring and surfacing companies serving California, Nevada, and Utah.
Known for his strong leadership, honest approach, and deep industry expertise, Oscar has built Genesis Floor Covering into a company recognized for reliability, professionalism, and exceptional workmanship across K-12 education, higher education, public works, and commercial sectors. Clients and industry partners consistently value Oscar’s ability to build meaningful relationships, deliver on commitments, and align projects with the right people and solutions to ensure long-term success.
Under Oscar’s leadership, Genesis Floor Covering has expanded to include a highly trained inhouse installation team of more than 65 union installers who specialize in both indoor and outdoor surfacing systems. The company’s expertise includes carpet tile, luxury vinyl flooring, sheet vinyl, hardwood, ceramic flooring, synthetic turf, playfields, running tracks, specialty coatings, polished concrete, moisture mitigation systems, and large-scale educational facility improvements.
Oscar is especially recognized for his commitment to quality craftsmanship, workforce development, and continuous improvement. His team undergoes ongoing training and certification to ensure projects are completed safely, efficiently, and to the highest professional standards. Through this dedication, Genesis Floor Covering has earned a reputation as a dependable partner capable of successfully delivering projects of all sizes and complexities.
As a Certified Minority Business Enterprise (MBE), Local Small Business Enterprise (LSBE), and Community Business Enterprise, Genesis Floor Covering continues to create opportunities, strengthen communities, and support educational environments throughout the region.

Oscar can be reached at 562-345-5007 x418 or omedina@genesisfloor.net for commercial surfacing solutions, educational facility projects, and strategic partnerships throughout California and the western United States